eCommerce for Modern Retail

In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide. While ecommerce is expected to grow at a slower pace over the next few years, ecommerce share of retail sales is expected to increase to 23.6 % by 2025. However, as competition explodes, customer expectations evolve at a rapid pace, and questions revolve around DTC profitability, eCommerce companies must evolve.

Sponsored by Microsoft, The Center for Retail Transformation at George Mason University will host a virtual panel that examines the drivers for eCommerce success in the modern, post-pandemic retail era.

Topics covered will include:  

• What are the evolving customer expectations of eCommerce companies?
• Relatedly, what are the key challenges to delivering a superior shopper experience?
• How can eCommerce companies lower acquisition costs, increase conversion rates, and better retain customers?
• As competition proliferates and customer data becomes more dispersed, how can companies create a unified view of the customer to deliver value, increase loyalty, prevent switching behavior, and stand out in the sea of competition
• How can data, analytics, and technology allow companies to delight customers and unlock the next level of eCommerce growth?