Content Marketing with Jolinda Smithson Anderson of Shapes & Colors

Experienced creative director, former adjunct professor, and entrepreneur Jolinda Anderson will share some insights around why content marketing is important to consider for your small business.

• Understand some terminology: audience, content marketing, content strategy, channel, editorial calendar, goals, workflow. • Discern what platform makes the most sense for your content needs. • Best-practices to ensure your content marketing gets done. • Discover how content marketing can drive results in your business. • Categories, frequency, channel, tools, strategy? Let’s discuss what a content marketing plan could look like and generate a few content pieces you can begin using now.

Presenter: Jolinda Smithson Anderson is the CEO and Principal Designer at Shapes & Colors, a branding, website and marketing firm based in downtown Richmond. Jolinda has worked as a creative for over 25 years and has both corporate and small creative agency experience. In September 2019, she launched her own business. She has taught for the Robertson School of Media & Culture at VCU and is a former student-athlete with the track program there.

Shapes & Colors offers right-sized creative solutions to their clients. This includes logos, branding, graphic design and website design as well as templates and training so that businesses can own and run their own marketing.