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X-WR-CALDESC:Events for Capital Region SBDC
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220816T183000
DTEND;TZID=UTC:20220816T193000
DTSTAMP:20260628T184812
CREATED:20220707T143455Z
LAST-MODIFIED:20220707T143455Z
UID:84157-1660674600-1660678200@capitalregionvasbdc.com
SUMMARY:Marketing with Marketing Starter Kit
DESCRIPTION:In partnership with the Jackson Ward Collective – we are excited to present Marketing with Marketing Starter Kit.  \nThis course will provide business owners with the knowledge and tools they need to market like a pro. When adding a full-time marketing person to your team isn’t an option\, the job becomes yours. Our goal is to demystify marketing so that it becomes something that you are less stressed about and more excited about! \n\nSpeaker(s): Jenelle Murph Davis & Nedra Davis
URL:https://capitalregionvasbdc.com/event/marketing-with-marketing-starter-kit-2/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T130000
DTEND;TZID=UTC:20220809T140000
DTSTAMP:20260628T184812
CREATED:20220707T143320Z
LAST-MODIFIED:20220707T143320Z
UID:84155-1660050000-1660053600@capitalregionvasbdc.com
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways: \n\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools\n\nThis workshop will have time for Q + A. \nRegistration is limited. Register today!
URL:https://capitalregionvasbdc.com/event/social-media-marketing-101-7/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T120000
DTEND;TZID=UTC:20220809T130000
DTSTAMP:20260628T184812
CREATED:20220707T125722Z
LAST-MODIFIED:20220707T125722Z
UID:84149-1660046400-1660050000@capitalregionvasbdc.com
SUMMARY:Managing Your WordPress Website
DESCRIPTION:Join us and learn how to create and/or better manage your WordPress website! \nAre you looking for a simple\, yet effective website to use for your business? WordPress might be a good option! In this workshop\, we’ll cover “the basics” on creating and updating a WordPress site\, including: \n\nUser management\nPage creation and editing\nImage and video uploads\nPlugin management\nLinking to social media
URL:https://capitalregionvasbdc.com/event/managing-your-wordpress-website/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,start up assistance,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T120000
DTEND;TZID=UTC:20220728T130000
DTSTAMP:20260628T184812
CREATED:20220707T125535Z
LAST-MODIFIED:20220707T125535Z
UID:84147-1659009600-1659013200@capitalregionvasbdc.com
SUMMARY:Putting Your Data to Work: How to Harness the Power of Sales Analytics
DESCRIPTION:Chances are you’ve heard of the phrase “data-based decision-making\,” but what does it mean for alcohol producers growing their distribution?  In this webinar\, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn\, Founder of craft beverage analytics firm Full Count\, how producers can make the most of their sales data\, from diagnosing issues and constructing sales incentives to charting growth opportunities and preparing for annual budget planning (ABP) meetings with distribution partners. \nBen Lewellyn has worked in craft beverages for more than a decade\, focused primarily on building and improving wholesale sales operations (forecasting production\, managing salespeople & distributors\, selling to key accounts\, and developing strategy).  He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching.  Originally from Alabama\, Ben now lives with his wife and son in Charlottesville.
URL:https://capitalregionvasbdc.com/event/putting-your-data-to-work-how-to-harness-the-power-of-sales-analytics/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T140000
DTEND;TZID=UTC:20220721T150000
DTSTAMP:20260628T184812
CREATED:20220707T125347Z
LAST-MODIFIED:20220707T125357Z
UID:84145-1658412000-1658415600@capitalregionvasbdc.com
SUMMARY:Grow Your Business With Digital Marketing
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth. \nLearn about the basics of digital marketing\, including: \n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://capitalregionvasbdc.com/event/grow-your-business-with-digital-marketing-2/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220715T130000
DTEND;TZID=UTC:20220715T140000
DTSTAMP:20260628T184812
CREATED:20220621T181814Z
LAST-MODIFIED:20220624T140132Z
UID:84101-1657890000-1657893600@capitalregionvasbdc.com
SUMMARY:Canva For Small Businesses
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business?? \nJoin us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch! \nYou will need to register for a FREE Canva account to join us! \nRegistration is limited. Register today!
URL:https://capitalregionvasbdc.com/event/canva-101-2/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220624T130000
DTEND;TZID=UTC:20220624T140000
DTSTAMP:20260628T184812
CREATED:20220524T191736Z
LAST-MODIFIED:20220524T191736Z
UID:84071-1656075600-1656079200@capitalregionvasbdc.com
SUMMARY:Canva 101
DESCRIPTION:Heard of Canva but unsure of how to utilize it for your small business?? \nJoin us for an interactive workshop that will walk you through setting up your brand standards\, utilizing templates\, and creating from scratch! \nYou will need to register for a FREE Canva account to join us!
URL:https://capitalregionvasbdc.com/event/canva-101/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220614T110000
DTEND;TZID=UTC:20220614T120000
DTSTAMP:20260628T184812
CREATED:20220524T153001Z
LAST-MODIFIED:20220524T153001Z
UID:84069-1655204400-1655208000@capitalregionvasbdc.com
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways: \n* Doing your front-end work\n* Establishing your baselines\n* Helpful social media marketing tools \nThis workshop will have time for Q + A.
URL:https://capitalregionvasbdc.com/event/social-media-marketing-101-6/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220524T100000
DTEND;TZID=UTC:20220524T110000
DTSTAMP:20260628T184812
CREATED:20220503T184827Z
LAST-MODIFIED:20220503T184827Z
UID:84042-1653386400-1653390000@capitalregionvasbdc.com
SUMMARY:Government Contracting Series |Marketing to the Government
DESCRIPTION:The Federal Government buys over $600 billion per year on goods and services\, 23% of that spend is allocated for small businesses. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to the government. This presentation will help you prepare your firm to get noticed by the government and prime buyers by developing a proper marketing plan and strategy. \nIn this session you will learn: \n\nSteps to take to be where you can be found by buyers\nPreparing a winning capability statement\nOrganize your website\, business cards and marketing materials\nPrepare a marketing plan to attract buyers
URL:https://capitalregionvasbdc.com/event/government-contracting-series-marketing-to-the-government/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Government Contracting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T100000
DTEND;TZID=UTC:20220519T110000
DTSTAMP:20260628T184812
CREATED:20220509T191407Z
LAST-MODIFIED:20220509T191407Z
UID:84056-1652954400-1652958000@capitalregionvasbdc.com
SUMMARY:Marketing 101
DESCRIPTION:Refresh your knowledge to effectively market your goods and/or services. This live webinar (via Zoom) will cover the following: \n\nHow to choose your target group(s)\nHow to communicate with your target(s)\nMarket definition\nMarket segmentation\nCompetitive analysis\nCompany branding\nOnline (SEO) and offline marketing
URL:https://capitalregionvasbdc.com/event/marketing-101/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T183000
DTEND;TZID=UTC:20220517T193000
DTSTAMP:20260628T184812
CREATED:20220404T172433Z
LAST-MODIFIED:20220404T172503Z
UID:83982-1652812200-1652815800@capitalregionvasbdc.com
SUMMARY:Marketing with Marketing Starter Kit
DESCRIPTION:When adding a full-time marketing person to your team isn’t an option\, the job usually falls to the business owner. This course will provide business owners with the knowledge and tools they need to market like a pro. \nOur goal is to demystify marketing so that it becomes less stressed about and more excited about! \nPresenters: Jenelle Murph Davis & Nedra Davis
URL:https://capitalregionvasbdc.com/event/marketing-with-marketing-starter-kit/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T110000
DTEND;TZID=UTC:20220512T120000
DTSTAMP:20260628T184812
CREATED:20220311T135014Z
LAST-MODIFIED:20220311T135014Z
UID:83901-1652353200-1652356800@capitalregionvasbdc.com
SUMMARY:Social Media Marketing 101
DESCRIPTION:Social Media Marketing 101 \nJoin Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways:\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools \nThis workshop will have time for Q + A.
URL:https://capitalregionvasbdc.com/event/social-media-marketing-101-5/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T090000
DTEND;TZID=UTC:20220512T100000
DTSTAMP:20260628T184812
CREATED:20220503T184506Z
LAST-MODIFIED:20220503T184506Z
UID:84037-1652346000-1652349600@capitalregionvasbdc.com
SUMMARY:Mobile Vending | Tips\, Tricks\, and Best Practices for Small Businesses
DESCRIPTION:Do you own a small business and are exploring ways to build awareness of your products\, engage with potential customers\, testing or launching a new product\, or expanding your business? If you said yes\, you may consider becoming a vendor at an event\, market\, show\, convention\, etc. if you haven’t already. Becoming a mobile vendor can provide you and your business opportunities to grow and expand your business. Join us on Thursday\, May 12th as we learn about the Tips\, Tricks\, and Best Practices of Mobile Vending. \nLearning Objectives: \n\nWhat are mobile vendors\nWhat are the roles of a mobile vendor\nHow do I become a mobile vendor\nTips on applying to be a mobile vendor
URL:https://capitalregionvasbdc.com/event/mobile-vending-tips-tricks-and-best-practices-for-small-businesses/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220420T140000
DTEND;TZID=UTC:20220420T150000
DTSTAMP:20260628T184812
CREATED:20220309T171708Z
LAST-MODIFIED:20220309T171708Z
UID:83899-1650463200-1650466800@capitalregionvasbdc.com
SUMMARY:Grow Your Business with Digital Marketing Bootcamp
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth. \nLearn about the basics of digital marketing\, including: \n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://capitalregionvasbdc.com/event/grow-your-business-with-digital-marketing-bootcamp/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220420T130000
DTEND;TZID=UTC:20220420T140000
DTSTAMP:20260628T184812
CREATED:20220225T194057Z
LAST-MODIFIED:20220225T194057Z
UID:83875-1650459600-1650463200@capitalregionvasbdc.com
SUMMARY:Building Websites 101
DESCRIPTION:Worried about how to grow your business through a better online presence? Websites can be hard\, but in 2022 elegant websites are just a few clicks away. Join Brian Basset of SimpleThread while he provides you with a simple framework on where to start and how to improve your site over time. \nAt the end of this session you will know: \n• How to properly plan your website project\n• How to get started designing an elegant website that matches up with your business\n• How to iterate your website to an increasingly important part of your business
URL:https://capitalregionvasbdc.com/event/building-websites-101-2/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,start up assistance
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220413T100000
DTEND;TZID=UTC:20220413T110000
DTSTAMP:20260628T184812
CREATED:20220404T152506Z
LAST-MODIFIED:20220404T152506Z
UID:83966-1649844000-1649847600@capitalregionvasbdc.com
SUMMARY:Preparing Your Pitch - Best Practices in Developing Your Business Briefing
DESCRIPTION:During this NO-COST webinar you will: \n\nbecome aware of at least 5 scenarios in the life of a business when your business briefing may be needed and how they may be used in each case\nobtain a checklist containing 5 distinct “filters” or tests\, ensuring you have taken the necessary and critical Lean Foundational Steps prior to starting the development of your business briefing\nsee how an actionable framework\, containing 5 basic “themes”\, is used to test the critical business hypothesis in the marketplace needed  during the “Lean Discovery Phase” of your journey\, giving you deep insights and answers which will improve the effectiveness of your business briefing\nobtain an actionable\, easy to use\, step-by-step outline that forms the basis of a “StoryBoard”\, the precursor to the full briefing\, and the step that “jumpstarts” the process\nreceive a file with an actual local business briefing used in an attempt to raise capital\, complete with speaker notes and explained section by section along with perspectives\, “do’s and don’ts”\,  all intended to guide your business briefing development\nAND… hear answers to many of your business briefing questions in real time!\n\n 
URL:https://capitalregionvasbdc.com/event/preparing-your-pitch-best-practices-in-developing-your-business-briefing/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220407T120000
DTEND;TZID=UTC:20220407T130000
DTSTAMP:20260628T184812
CREATED:20220309T171538Z
LAST-MODIFIED:20220309T171538Z
UID:83897-1649332800-1649336400@capitalregionvasbdc.com
SUMMARY:Success Through eCommerce Bootcamp
DESCRIPTION:Join us if you’re interested in pivoting more of your efforts to ONLINE SALES \nThis session will cover: \n\nThe variety of websites available\, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!\nThe various e-commerce platforms available and how to select the best based on your specific business needs.\nHow to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
URL:https://capitalregionvasbdc.com/event/success-through-ecommerce-bootcamp/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T100000
DTEND;TZID=UTC:20220331T113000
DTSTAMP:20260628T184812
CREATED:20220321T125214Z
LAST-MODIFIED:20220321T125214Z
UID:83914-1648720800-1648726200@capitalregionvasbdc.com
SUMMARY:Social Media Marketing - Proper Use For That Competitive Advantage
DESCRIPTION:Social media marketing has become such a buzzword! Everybody’s doing it\, but nobody knows WHAT to do\, HOW to do it\, or WHY do it (how will it help my business). This webinar is designed to help you understand how to get the most out of your social media marketing efforts.
URL:https://capitalregionvasbdc.com/event/social-media-marketing-proper-use-for-that-competitive-advantage/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220330T100000
DTEND;TZID=UTC:20220330T113000
DTSTAMP:20260628T184812
CREATED:20220321T123759Z
LAST-MODIFIED:20220321T123759Z
UID:83911-1648634400-1648639800@capitalregionvasbdc.com
SUMMARY:Branding 101: Make What You Stand For Stand Out
DESCRIPTION:Does your brand help your business dress for success? A brand is more than just a logo. It’s your brand story\, your customer experience and the perception of your brand directly affects your business. And your brand shows up in more places than you may realize. Alex Georghiou Frankart\, the Senior Designer with Red Orange Studio\, a creative agency in Shockoe Bottom\, will share their expertise on branding to help you determine if your brand is working. Together\, we’ll discuss: \n\nWhat is a brand\nWhat is a strong brand\nHow to know when it’s time for a rebrand\nHow to conduct a brand audit\n\nThis “hands-on” workshop will get you started towards developing an effective and powerful brand to help propel your business forward.
URL:https://capitalregionvasbdc.com/event/branding-101-make-what-you-stand-for-stand-out/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220322T140000
DTEND;TZID=UTC:20220322T150000
DTSTAMP:20260628T184812
CREATED:20220309T170913Z
LAST-MODIFIED:20220309T171033Z
UID:83891-1647957600-1647961200@capitalregionvasbdc.com
SUMMARY:Are you Market Ready? Tips and Best Practices for Producers to Sell to Consumers at Farmers’ Markets
DESCRIPTION:Join us on Tuesday\, March 22\, 2022 for a virtual workshop “Expected Market Trends for Farmers’ Markets\, Farm Stores\, and Local Food” presented by Rose Jeter\, Instructor\, Agricultural Technology Program at Virginia Tech. \nDuring this virtual workshop you’ll learn: \n\nWhat is a market analysis and why do I need one?\nHow to find market size\, potential\, and trends\nOverview of current trends in local and regional food systems\n\nWho should attend: Owners of Small Business who are Producers\, Growers\, Farmers Market Managers and Vendors\, Manufacturers\, Retailers in the Agriculture Industry
URL:https://capitalregionvasbdc.com/event/are-you-market-ready-tips-and-best-practices-for-producers-to-sell-to-consumers-at-farmers-markets/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220316T100000
DTEND;TZID=UTC:20220316T120000
DTSTAMP:20260628T184812
CREATED:20220314T175721Z
LAST-MODIFIED:20220314T175721Z
UID:83904-1647424800-1647432000@capitalregionvasbdc.com
SUMMARY:SEO & Social Selling Webinar
DESCRIPTION:SEO & Social Selling Webinar \nThe following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
URL:https://capitalregionvasbdc.com/event/seo-social-selling-webinar/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220310T110000
DTEND;TZID=UTC:20220310T120000
DTSTAMP:20260628T184812
CREATED:20220131T200254Z
LAST-MODIFIED:20220131T200254Z
UID:83788-1646910000-1646913600@capitalregionvasbdc.com
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways:\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools \nThis workshop will have time for Q + A.
URL:https://capitalregionvasbdc.com/event/social-media-marketing-101-4/
LOCATION:ONLINE\, VA\, 23294\, United States
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T140000
DTEND;TZID=UTC:20220222T150000
DTSTAMP:20260628T184812
CREATED:20211207T194702Z
LAST-MODIFIED:20211207T194702Z
UID:83725-1645538400-1645542000@capitalregionvasbdc.com
SUMMARY:Managing Your WordPress Website Bootcamp
DESCRIPTION:Updated for 2022 \n  \nJoin us and learn how to create and/or better manage your WordPress website \n  \nIn this workshop we’ll cover: \n\nUser management\nPage creation and editing\nImage and video uploads\nPlugin management\nLinking to social media\n\n  \nFacilitated by: Cameron Nelson\, Chief Digital Advisor
URL:https://capitalregionvasbdc.com/event/managing-your-wordpress-website-bootcamp-2/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T183000
DTEND;TZID=UTC:20220215T193000
DTSTAMP:20260628T184812
CREATED:20220204T171620Z
LAST-MODIFIED:20220204T171620Z
UID:83802-1644949800-1644953400@capitalregionvasbdc.com
SUMMARY:Marketing for Small Businesses
DESCRIPTION:This course will provide business owners with the knowledge and tools they need to market like a pro. When adding a full-time marketing person to your team isn’t an option\, the job becomes yours. Our goal is to demystify marketing so that it becomes something that you are less stressed about and more excited about! \nFacilitators: Jenelle Murph Davis & Nedra Davis
URL:https://capitalregionvasbdc.com/event/marketing-for-small-businesses-2/
LOCATION:ONLINE\, VA\, 23294\, United States
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T170000
DTEND;TZID=UTC:20220215T180000
DTSTAMP:20260628T184812
CREATED:20220214T164031Z
LAST-MODIFIED:20220214T164031Z
UID:83824-1644944400-1644948000@capitalregionvasbdc.com
SUMMARY:Business Bootcamp Spring 2022: Marketing Trends
DESCRIPTION:Hosted by the Greater Washington Hispanic Chamber of Commerce (GWHCC). While the webinar series is free to attend\, advanced registration is required. \nLive sign language and Spanish translation services will be provided. \nWhether you run a small business or an established organization\, join this GWHCC webinar and take your business to the next level. \n  \nTopics:  \n\nFeb 15: 2022 Marketing Trends\nFeb 17: Fundamentals of QuickBooks\nFeb 22: Remote Workforce and Cybersecurity
URL:https://capitalregionvasbdc.com/event/business-bootcamp-spring-2022-marketing-trends/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Greater Washington Hispanic Chamber of Commerce":MAILTO:foundation@gwhcc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T090000
DTEND;TZID=UTC:20220215T100000
DTSTAMP:20260628T184812
CREATED:20220214T162528Z
LAST-MODIFIED:20220214T162528Z
UID:83822-1644915600-1644919200@capitalregionvasbdc.com
SUMMARY:Retail 3.0: Thriving in the Next Normal
DESCRIPTION:Does it feel like your small business is constantly pivoting? We hear you! Join retail expert Marc Willson as he unpacks the pivots that will continue to serve Virginia’s small retailers and restaurants beyond the pandemic\, meet the ever-changing demands of diverse customers\, and build resiliency against future disruptions.
URL:https://capitalregionvasbdc.com/event/retail-3-0-thriving-in-the-next-normal/
LOCATION:Virtual
CATEGORIES:Marketing and Sales,Operations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T140000
DTEND;TZID=UTC:20220210T150000
DTSTAMP:20260628T184812
CREATED:20220121T203002Z
LAST-MODIFIED:20220203T163650Z
UID:83767-1644501600-1644505200@capitalregionvasbdc.com
SUMMARY:Social Media Marketing 101
DESCRIPTION:Join Assistant Director\, Tatiane Pena\, as she walks you virtually through the basics in understanding Social Media Marketing! \nKey takeaways:\nDoing your front-end work\nEstablishing your baselines\nHelpful social media marketing tools \nThis workshop will have time for Q + A.
URL:https://capitalregionvasbdc.com/event/social-media-marketing-101-3/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220203T140000
DTEND;TZID=UTC:20220203T150000
DTSTAMP:20260628T184812
CREATED:20220131T203315Z
LAST-MODIFIED:20220131T203315Z
UID:83798-1643896800-1643900400@capitalregionvasbdc.com
SUMMARY:Digital Bootcamp Series: Grow Your Business with Digital Marketing
DESCRIPTION:Businesses need to understand the basics of digital marketing now more than ever\, because digital marketing creates growth. \nLearn about the basics of digital marketing\, including: \n\nSocial Media\nEmail Marketing\nPaid Ads\nSEO\nAffiliate Marketing\nHow to use analytics to measure your success
URL:https://capitalregionvasbdc.com/event/digital-bootcamp-series-grow-your-business-with-digital-marketing/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220202T130000
DTEND;TZID=UTC:20220202T140000
DTSTAMP:20260628T184812
CREATED:20220131T202731Z
LAST-MODIFIED:20220131T203425Z
UID:83790-1643806800-1643810400@capitalregionvasbdc.com
SUMMARY:Growing Your Business: Blogs & Business Content
DESCRIPTION:How does your business connect with ideal customers and turn them into loyal\, forever clients? How does your business also stay engaged with them and promote good content? Through blogs! \nLearn the key components of creating a successful blog and how you\, the business owner can utilize it to reach\, retain\, and grow your target market. \n  \nThis free webinar will also teach you to: refine your purpose statement\, write killer headlines\, (select a blog engine/portal)\, structure a blog and create eye-catching images to draw readers in.
URL:https://capitalregionvasbdc.com/event/growing-your-business-blogs-business-content/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="SBDC at CBP":MAILTO:vijay@cbponline.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220125T183000
DTEND;TZID=UTC:20220125T193000
DTSTAMP:20260628T184812
CREATED:20211103T162411Z
LAST-MODIFIED:20211207T195852Z
UID:83691-1643135400-1643139000@capitalregionvasbdc.com
SUMMARY:Everything You Need to Know About Branding
DESCRIPTION:Branding isn’t just about having a strong logo\, website\, and consistent color palette for your business. It’s also about the story you tell\, both as a business and business owner.  In this session\, we’ll dive into the basics of developing an impactful story that helps you build and engage your audience and ultimately\, converts followers into customers. \n  \nFacilitator: Janna Hall \nCo-Sponsor: The Jackson Ward Collective
URL:https://capitalregionvasbdc.com/event/everything-you-need-to-know-about-branding/
LOCATION:Virtual
CATEGORIES:Marketing and Sales
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
END:VCALENDAR