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Developing an Entrepreneurial Mindset

The session will be facilitated by Gus Iurillo, a career coach who specializes in helping folks launch their own business and has helped over 350 people to do so, over the last 19 years. This workshop is less about mechanics of starting a business and more successful owners approach starting and running a business enterprise. Much of this presentation is drawn from a course he taught on this topic at the University of Richmond. Prior to launching his own successful coaching practice, Mr. Iurillo held senior marketing roles at Capital One, Coca-Cola and Colgate Palmolive.

In this session you will:

-Become prepared for the journey of launching and running a successful business from the perspective of how to think differently than an employee.

-Gain insights from research on what separates successful business owners from everyone else.

 

This workshop will be online via Zoom. Attendees will receive a link post registration, as well as a reminder two days before the event.

This session will be recorded for record-keeping, quality assurance, and training purposes.


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What a Small Business Needs to Know About Google - What to Do and Not to Do

Virtual Workshop hosted by The Capital Region VA SBDC

This session is ideal for any business that need local advertising and visibility on Google. Getting your local business found on Google is important to future success. The sooner you start working on your Google presence, the better.
Prior to starting Third Marble Marketing in 2009, Chris Fawcett spent 9 years at First STREET as their VP & COO of Marketing. In 2005, Chris re-designed the company’s website and won one of the nationally coveted “Internet Retailer’s Top 50 Best of the Web” Awards, joining the ranks of such online retailers as Best Buy and Amazon. Before joining First STREET, Chris spent 3 years as the Director of Marketing and E-commerce at J.Jill in Boston, MA where he developed J.Jill’s first e-commerce website, generating over $80 million in its first year. Chris started his marketing career with Comtrad in 1992 and helped launch their first website in 1995 (before Amazon.com sold their first book). Chris proudly graduated from Virginia Tech with degrees in Operation Research and Industrial and Systems Engineering.
In this session, you'll learn:

• How to get your Google My Business set up

• How to get optimize your Google My Business info to maximize your visibility

• How to get reviews and how to reply to them

• How to optimize your website for conversions

• How to optimize your website for page one rankings and more....

 

This workshop will be online via Zoom. Attendees will receive a link post registration, as well as a reminder two days before the event.

This session will be recorded for record-keeping, quality assurance, and training purposes


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How to Start a Small Business

Topic: Start-up Assistance

Thinking about starting a small business? This workshop is for you!

This workshop covers important tools and resources a business owner needs to establish a solid foundation during its early formative years. Topics for Discussion Include: - Personal Traits of an Entrepreneur - Marketing Analysis - Legal/Insurance Considerations - Business Funding and Basics of Business Plan Preparation

This workshop will be online via Zoom. Attendees will receive a link post registration, as well as a reminder two days before the event.

This session will be recorded for record-keeping, quality assurance, and training purposes.


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Creating and Comparing a Business Budget

Topic: Business Accounting and Budget

Building Blocks for Better Business Decisions: Creating and Comparing a Business Budget Workshop participants will be introduced to :

  • The elements of a budget
  • Methods to create an annual budget
  • The recommended frequency for budget comparison

This workshop will be online via Zoom. Attendees will receive a link post-registration, and a reminder a day before the event.

This session will be recorded for record-keeping, quality assurance, and training purposes.


Creating and Comparing Business Budgets

This workshop is presented in participation with our partners at The Jackson Ward Collective.

 

Workshop participants will be introduced to:

  • The elements of a budget
  • Methods to create an annual budget
  • The recommended frequency for a budget comparison

 


Return to Earn Grant Informational Session

This is an informational session on VA's Return to Earn Program.

 

Are you Struggling to hire the employees you need for your business? The Return to Earn grant may assist you in hiring and retaining employees.  Jackie Davis, Executive Director of the Virginia Career Works Bay Consortium Region, will share information on this grant program and other resources available.

 

You'll learn:

What is the Return to Earn Grant and how can it help your business?

How to apply

What is Virginia Career Works

How can Virginia Career Works help business owners to find employees

 

Registration is required to receive the link to join this session.


Fundamental Cybersecurity: Protecting Your Business and Information

Virginia SBDC Cybersecurity Advisor, Tom Stamulis, will discuss current threats impacting small businesses and the risks that could impact the operations of your business.  He will introduce fundamental cybersecurity controls, which are in alignment with the Cybersecurity Maturity Model (CMM) developed by the Department of Defense.  He will provide instructions on how every small business can implement these controls using the people, processes, and technology they have in place.


SWaM Certification

Are you a small business owner who is considering selling your product of services to VA state agencies? Attend this webinar to learn more about how to apply for SWaM certification and position yourself to win state contracts.


Canva: Easy Graphic Design Tool for Your Businesses

Canva can be a great tool for your small business. From creating attractive and on trend social media posts to developing a suite of branding items.  Canva has lots of templated and design ideas for even beginners.  This free to low cost tool can make your branding POP! This training will give a tour of basics and point you to some of the premium feature in the tool.


First Thursdays with the SBA

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.

 

November's Topic: Crowdfundning

 

Are Traditional funding sources not a fit for your business? Consider crowdfunding. Join us as we discuss how crowdfunding works, why it may work for you, and tips and tricks on how to be a successful crowd funder.  Finding revenue is one of the challenges for a project/idea/business. There are many options to help fund it. One option that may be the stepping stone to success is crowdfunding. Come in and learn if this is a possible funding stream for your future success. Maximized to the fullest use can mean more than money!

 

Key Takeaways:

-what is crowdfunding

-how can crowdfunding help you finance your business

-mistakes to avoid in your crowdfunding campaign

 

Speakers: Joey Pocan, Economic Development Specialist