Everything You Need to Know About Branding

Branding isn't just about having a strong logo, website, and consistent color palette for your business. It's also about the story you tell, both as a business and business owner.  In this session, we'll dive into the basics of developing an impactful story that helps you build and engage your audience and ultimately, converts followers into customers.

 

Facilitator: Janna Hall

Co-Sponsor: The Jackson Ward Collective


Success through e-Commerce

Join us if you're interested in pivoting more of your efforts to ONLINE SALES!

 

This session will cover:

  • The variest of websites available, the possibilities for upgrading yours to better accommodate online sales, and the estimated costs to accomplish this!
  • The various e-commerce platforms available and how to select the best based on your specific business needs
  • How to set up and manage your online storefront or service portal and how to use data and marketing to maximize returns.

A confirmation email with the ZOOM login information will be sent after registration. Please be on the lookout for it!

 

Facilitated by: Cameron Nelson, Chief Digital Advisor, Virginia SBDC


Social Media Marketing 101

Join our Program Manager, Tatiane Pena, as she walks you through the basics of social media marketing for your small business.

 

This course is for beginners who are seeking a baseline understanding of social media marketing.


Marketing for Small Businesses

This course will provide business owners with the knowledge and tools they need to market like a pro.  When adding a full-time marketing person to your team isn't an option, the job becomes yours. Our goal is to demystify marketing so that it becomes something that you are less stressed about and more excited about.

 

Facilitators: Jenelle and Nedra of The Marketing Starter Kit

 

Co-Sponsors: The Jackson Ward Collective


Managing Your WordPress Website Bootcamp

Join us and learn how to create and/or better manage your WordPress website!

 

Are you looking for a simple, yet effective website to use for your business? WordPress site, including:

  • User management
  • page creation and editing
  • image and video uploads
  • plugin management
  • linking to social media

Delivering a Premium "Shop Small" Experience During the Holiday Season

Join this online webinar for some last-minute ideas on delivering a premium "Shop Small" experience!

Takeaways:

  • Learn what to expect this holiday season
  • Discover and communicate what sets your business apart
  • Embrace best practices and strategies that work to maximize for a successful finish to the year

Facilitated by Marc Wilison of the Virginia SBDC


Grow Your Business with Digital Marketing

Businesses need to understand the basics of digital marketing now more than ever.

 

Learn about the basics of digital marketing, including:

  • Social Media
  • Email Marketing
  • Paid Ads
  • SEO
  • Affiliate Marketing
  • How to use analytics to measure your success

Facilitated by Cameron Nelson, Chief Digital Advisor, VA SBDC, CV SBDC